TriVita continues to bring to the marketplace new, powerfully effective products – formulated using the finest ingredients available and based on the latest science and technology – that directly address its members’ wellness concerns. TriVita has been successfully establishing a fruitful, long-term relationship with its millions of customers by giving an outstanding care and service to its customers that is rare in corporate world, and through constant effort to research and develop new products that give its customers the best health and wellness experience money can buy.
Great relationship between TriVita and its customers has been an important factor in TriVita’s success to build an impressive track record in retaining its customers. Many of the first customers TriVita acquired from its first media campaign in 1999 are still with TriVita today – a growing number of satisfied customers helps generate more repeat sales for TriVita which helps increase its profits consistently.
TriVita’s members also receive current and important educational information on health and wellness through TriVita’s free subscriptions such as product catalogue, health and wellness magazine VitaJournal and wellness newsletter Weekly Wellness Report – Through wellness information, many members have changed their views and thoughts about health, and this allows them to make better, informed decisions that positively impact their lives on a daily basis.
To succeed in creating a sound, economic prospect, a company must have durable, competitive-advantage products – referring to products that possess attributes such as unique quality, market need and customer appeal – which can’t be substituted with any other product.
TriVita succeed because its broad range of products have durable, competitive-advantage qualities that are not found anywhere else, thus consumers who want to get a product with the quality such as TriVita’s, they have to purchase it from TriVita.
Besides product’s attribute, the use of power of media in marketing strategy such as television and radio infomercials of which TriVita possesses a comprehensive expertise in direct response marketing to expose its targeted messaging to large audience, has brought fabulous success for TriVita in acquiring thousands of new customers each month. From its first product launch until today, TriVita has received countless product testimonials from grateful members, their testimonials are posted in TriVita wellness publication VitaJournal.