Energy Drinks and Network Marketing
When it comes to energy drinks, Americans can’t seem to get enough, and that’s precisely what worries many medical doctors.
A fast-growing category of the beverage market, sales of energy drinks are expected to hit $12.5 billion in 2012. Five years later, that figure could reach $21.5 billion, the trade publication Packaged Foods recently reported.
With hundreds of the highly caffeinated products now flooding the market, drink manufacturers have targeted adults and now teens as their consumers, placing ads where adolescents are likely to find them.
“They market in places kids like to go – on their X-boxes, at the X-games,” Dr. Kwabena Blankson, a pediatrician at PortsmouthNavalMedicalCenter, told the Daily News. “I think the beverage companies are incredibly effective marketers. They give the drinks trendy, cool names, and if you’re a teenager, why wouldn’t you want to drink them?”
While the high levels of caffeine in cans of Monster, Red Bull and Rockstar are not exactly kept secret from the public, the companies that make have done little to advertise the health risks of drinking them.
In fact, the number of emergency room visits involving energy drinks doubled between 2007 and 2011, according to the Substance Abuse and Mental Health Services Administration. Half of those visits involved people who had mixed energy drinks with alcohol.
Energy Drinks are such a BIG BUSINESS…Today many have gone toward a non-traditional way of marketing.. To be specific….Network Marketing…. and it really is BIG BUSINESS..
Multi-level Marketing Healthy Energy Drinks
You can mix MLM with almost any business that needs a lot of consumer-level marketing, and energy drink is no exception. There are a ton of energy drinks on the market, Red Bull being the original, but there’s plenty like Monster, Rockstar, and bazillion more. It’s gotten so popular that all the major beverage companies (Coca-Cola, Pepsi, etc.) bought themselves into the market, and there are bazillion small scale imitators, including 5-hour Energy, chomping at the bits from the outside.
So does it make sense to combine MLM with energy drinks? Yes, to a certain extent. Energy drinks are almost pure profit. It’s sugar water, like soda pop, albeit with slightly more exotic ingredients (gurana! ginseng!) and sells for twice the price of same size of cola/pop. So it can support a high-margin operation like MLM, where roughly 50-70% of the cost are paid out back to the affiliates as commission.
The main problem with Energy Drink MLM is that it is in a heavily saturated market with plenty of traditional retail crowding out any more competitors, unless you have something really unique, which most DO NOT!
If you walk into any supermarket, you’ll see Monster and Rockstar and some brands you probably never noticed before. All energy drinks. If you went into a discount store like Smart and Final, or Big Lots, you’ll find brands that you never even heard of, Rush, Zapp, Bolt, NOS… All energy drinks too. People are already surrounded by energy drinks. You’ll really need something really special to stand out and justify its premium price!
The energy drink market’s growth potential is low. There’s just too much competition out there. There are already a dozen different MLM Energy Drinks out there. Deepak Chopra’s Zrii is probably the best known MLM energy drink. There are many others. AND they’re competing against retail energy drinks with much better retail presence and name brand recognition. Can you still make money, YES YOU CAN!
However to be really successful in the network marketing field, Paul Zane Pilzer states you must have a product that is not only UNIQUE but one you cannot find on any store shelf and one that cannot be duplicated or easily reproduced!
There are Four Principles you must look for in choosing the right home based business for you!
1. An Expanding Market
2. A Unique and Consumable Product
The real key to choosing the right business.. Pick a Business Model that sells a Unique and Consumable product to the largest markets or expanding markets.
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We now have the technology that will change the future of wellness forever just as the invention of the transistor, cell phones and social media have changed technology forever. You will come to realize that there has never been a transformational technology that emerged from the network marketing industry..a TRULY UNIQUE and CONSUMABLE PRODUCT, that can never be duplicated or reproduced and will never be seen on any store shelf!
Is There such a product or service…Sure There Is!
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