The Cosmetic Industry

Posted in Uncategorized with tags , , , on July 19, 2014 by ASEA RENU 28 Advanced Redox Skin Care Technology
The cosmetics or personal care product industry in the United States is estimated to be a $50 billion-dollar per year industry. That makes it one of the largest and most profitable industries in the country; it spends millions annually on marketing and advertising. It seems that the industry has no limits to its target audience – just turn on your TV for a few minutes, and you will see ads appealing to men, women, children and babies. From lavender scented baby wash to glittery nail polish and lip gloss aimed at young girls to colognes and perfumes with names like Obsession and Passion, no market’s left untapped.

An average of seven new industrial chemicals get approval by the US government daily, and 80 percent of these are approved in three weeks or less with little or no safety testing. Many of these industrial chemicals are the basic ingredients in our cosmetics and personal care products.

What is most shocking about the cosmetic industry is that our government doesn’t regulate the safety of its products. You read that correctly – the FDA does not investigate or test for the safety of personal care products before consumers buy them! Instead, the Cosmetic Ingredient Review (CIR), an industry-appointed and funded panel, reviews the safety of cosmetic ingredients. According to EWG, there are approximately 10,500 ingredients used in cosmetics in our country, and in its 30-year history, the CIR has screened only 11 percent of those ingredients. This means that, if we do the math again, nearly 90 percent of cosmetics ingredients are left, un-reviewed and un-tested for safety.

The cosmetic industry argues that it’s okay to put these toxic ingredients into products because only tiny amounts are used in each product, and therefore they are not harmful. However, as you already know, each of us is using ten or more products a day. If you add to that several applications a day and multiply that over a lifetime, then these toxic chemicals do add up and wreak havoc on our bodies and our heath!


Not All Suncreens Are Created Equal

Posted in Uncategorized with tags , , , , on July 19, 2014 by ASEA RENU 28 Advanced Redox Skin Care Technology
Avoid Sunscreens with:

Vitamin A (retinyl palmitate) – This substance is an antioxidant that prevents skin-aging – doesn’t sound too bad, right? The catch is that while Vitamin A may be safe to put on your skin at night, say in an anti-aging cream, is can be harmful when put on during the day because when this compound is exposed to sunlight, it causes the release of damaging free radicals. In turn, these free radicals can cause skin irritation and speed the growth of skin tumors and lesions.

Nanomaterials – Zinc Oxide and Titanium Dioxide were, for many years, the most common ingredients in sunscreens. However, they leave a white residue when rubbed on your skin. Nanotechnology as it pertains to sunscreen involves dramatically decreasing the size of particles in Zinc Oxide and Titanium Dioxide so that they can be absorbed by the skin and rub in clear. The concern with nanomaterials is that so little is known about their effects on the body, and they are able to be absorbed through the skin in large quantities.

Oxybenzone – This substance has been shown in studies to be a potent hormone disruptor, mimicking estrogen within the human body and potentially leading to diseases such as breast cancer, endometriosis, decreased sperm count, and prostate and testicular cancers.

Fragrance – “Fragrance” can include a number of harmful ingredients including parabens, which are also hormone disruptors, and diethyl phthalate, which is a plasticizer and solvent.


What’s In Your Product

Posted in Uncategorized with tags , , , , on July 19, 2014 by ASEA RENU 28 Advanced Redox Skin Care Technology
Reading The Ingredient Label

The ingredients are so indecipherable that they might as well be written in another language. But the label is extraordinarily important. It’s the one place to find accurate information about the product, and looking at the information with a discerning eye will equal empowerment at the cosmetics counter. You can see that a sunscreen offers a decent percentage of both UVA and UVB sunscreens or that a cleanser contains a harsh detergent or ingredients that will dry your skin. If the label shows that a moisturizer includes lots of heavy emollients (such as lanolin, mineral oil, and shea butter), you know it will be too greasy if you have generally oily skin. The ingredients listing provides the best guide for finding the most effective and least irritating products for your particular complexion. You just have to learn to decipher the code.

One reason the organic cosmetics market is booming could be our growing awareness (and wariness) of certain ingredients, specifically the fact that some chemicals can be harmful. There’s much controversy surrounding synthetic substances such as paraben preservatives that have been tagged as potentially carcinogenic. And many additives, such as sulfites (used as preservatives) and silicones, can be irritating or harmful to the skin. For instance, when an ingredient is classified as potentially dangerous, that toxicity might occur if it is ingested in large quantities – but not necessarily when a tiny amount is applied topically. In fact, the chemical may not even have been tested on human skin. For example, propylene glycol is a component of industrial antifreeze when it is at 100 percent concentration. The amount of propylene glycol used in a cosmetic product is infinitesimal in comparison. Sometimes the science needed to strongly back up these scary claims is just not yet available. That being said, if you are pregnant or simply concerned about the effects of these ingredients, do some research and look for safer options. There are more and more of them on the market.


Read The Label

Posted in Uncategorized with tags , , , , , , on July 16, 2014 by ASEA RENU 28 Advanced Redox Skin Care Technology
Better products are truthful in their marketing claims and free of potentially worrisome ingredients. Some products might make claims like “gentle” or “natural,” but since the government does not require safety testing, personal care product manufacturers can use almost any chemical they want, regardless of risks.How to read a label

Every personal care product must list its ingredients. Here’s how to navigate the label:

Start at the end, with preservatives. Avoid:

Words ending in “paraben”

DMDM hydantoin

Imidazolidinyl urea





Triethanolamine (or “TEA”)

Check the beginning of the ingredients lists, where soaps, surfactants, and lubricants show up. Try to avoid ingredients that start with “PEG” or have an “-eth” in the middle (e.g., sodium laureth sulfate).

Read the ingredients in the middle. Look for these words: “FRAGRANCE,” “FD&C,” or “D&C.”

For grown-ups:Many parents pay more attention to their kids’ environmental health than their own, but adult bodies can be affected by toxic chemicals, too

For instance, buy fragrance-free, skip the nail polish and use fewer products.

Just for kids

Extra caution is in order for kids because, pound for pound, they are exposed to more contaminants in everyday products than adults. Their immature metabolism and organ systems are typically less capable of fending off chemical assaults. Even subtle damage to young bodies can lead to disease later in life.

Use fewer products and use them less often.

Don’t trust ad hype. Check ingredients.

Buy fragrance-free products.

Avoid the use of baby powder.

Always avoid these top six chemicals of concern for kids:

2-Bromo-2-Nitropropane-1,3 Diol


Boric acid and sodium borate

DMDM Hydantoin




Posted in Uncategorized with tags , , , , , , on July 16, 2014 by ASEA RENU 28 Advanced Redox Skin Care Technology



I choose to be the best that I can be physically, emotionally and spiritually each day for a lifetime..

Through my life-purpose dedicated to fostering greater health and well-being in others, I make a positive impact across the world.

At the core of who I am is my family, my friends and the wonderful people I have yet to meet on this fantastic wellness journey. Each one is my mirror, a reflection of how I want to serve others for the betterment of all.

I look forward to each day where I will continue to focus my efforts on learning more, doing more and inspiring others to do the same. Through personal responsibility and accountability I can overcome all of life’s challenges. I will grow stronger, strive farther and reach every goal in my quest to help others experience greater health, wellness, and prosperity




Toxic Chemicals and Your Skin

Posted in Uncategorized with tags , , , , , , , on July 16, 2014 by ASEA RENU 28 Advanced Redox Skin Care Technology
Take a moment and look at your lovely skin. It’s actually the largest organ of your body! It’s approximately 10 square feet in size, only 1/10 of an inch thick, and is highly permeable porous membrane that’s highly sensitive to toxic chemicals.

Consider for a moment that what you put on your skin may be affecting your health as much (or more) than what you put in your mouth, because when you apply something on the skin, it gets directly absorbed rather than being processed by the liver.

When you expose yourself to the toxic ingredients in commonly used personal care products such as body lotions, shampoos, conditioners, makeup, chemical sunscreens, and so forth on a daily basis, month after month, year after year, these ingredients penetrate without the buffer of digestion. Prolonged use of these products can really accelerate the aging process over time.

Unfortunately, if you’re looking to find what ingredients are in these products, you’ll often find that the label doesn’t list all of the ingredients due to lax regulations of the cosmetics industry.

The other thing you won’t see on the label is what companies sometimes call “penetration enhancers.” These are chemical cocktails that help cosmetic products penetrate the skin and drive foreign compounds into the body more effectively.

The reason cosmetics and other non-green personal care products can be making us fat is because the body, in its amazing capacity to adapt, will take these foreign substances and store them in fat cells, which is the safest place to keep something it can’t effectively and safely release.

So what happens is that over time you may actually be gaining weight or be unable to release only because you have a toxic overload.

Consider what you’re putting on your skin as much as what you are putting in your mouth, because both are being absorbed by your body.


Distress and Skin Health

Posted in Uncategorized with tags , , , , , on July 16, 2014 by ASEA RENU 28 Advanced Redox Skin Care Technology
Particular areas of the face relate to certain organs, and each organ carries carries a connection to one of the body systems. Whether it’s acne, rosacea, eczema, or hypersensitivity, most skin disorders have one thing in common: inflammation.

Usually, distress in one organ or area of the body triggers inflammation somewhere else in the body but becomes most apparent in the skin. For example, congestion in your face (such as white-spots, or hard, granular-like bumps under the skin) or blotchy areas can be an indication of too much dairy or sugar in the diet. Redness could be a sign of stomach acidity caused by not enough digestive enzymes and an inappropriate diet.

The degree of acidity significantly affects the body’s own ability to prevent illness, disease, and premature aging. A delicate balancing act occurs in our bodies at all times, known as our PH balance.

If our PH balance gets too acidic, we are more prone to illness. The acidity prompts the immune system to respond negatively, creating more of a workload for our body to protect itself. Highly acidic food, smoking, hormonal imbalance, and a high-glycemic diet are the biggest offenders. These stressors cause a free radical cascade fueling inflammation internally and depleting our mineral reserves to neutralize the acid.

In addition, glycation (a metabolic process where sugar molecules bond to proteins and DNA causing premature and wrinkles) becomes apparent from too much sugar or high glycemic foods. Inflammation and glycation are two related reactions that impact the body’s natural state of balance and appearance of the skin.


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